Why The Biggest AI Winners WON’T Be Tech Companies | Chris Camillo

What did you get wrong about sweet green? >> Well, first of all, the big sweet green move down has to do with the stomach virus and lettuce. You're probably aware of that, right? So, like >> if you're trading one piece of information in the case of sweet green, I was trading the new rap. Then we had this cylo virus. What is it called? Like what? You know the >> it's called the the Jack Selby virus, right? that that quickly became the driver for not just sweet green but for you know Taco Bell and any so listen sweet green their entire business is lettuce and no one's eating lettuce for the last what five or six weeks so I always talk about the known unknowns and the unknown unknowns like that wasn't on my radar uh but even before that I start I ate at Sweet Green a few times and I loved the rap But then I went to Cabba and I had cuz I had never been to Cabba actually and Cabba's was you know doing really well again before this whole lettuce thing >> and what I noticed at Cabba cuz I'm eating really like uh clean right now and I love sweet green cuz sweet green was clean like you can tell like there was no sauces on that stuff. I went to Cabba and I tried to order something really clean and I couldn't. Like the chicken, like the protein was like mixed with sauce and stuff, but it had a lot more taste than sweet green. And then I started researching a lot of the comment analysis and I realized that was a little bit of a theme. Cava is more positioned for the masses where Sweet Green is more positioned for the clean eating demo. Okay. And I I think Cava is making for a really tough competitor against Sweet Grain. So that's kind of like a little bit of a headwind for that company. >> But again, you got to remember something. >> I placed a very tiny bet on Sweet Green because it was I had only partially done my research, right? Remember that? So I was like, this is speculative. I think there's a potential here for this to be a big hit for Sweet Green, but we'll just have to see how it plays out. Now, I ended up getting pulled into some other bigger trades, you know, all this stuff. >> And I've been telling people since then, I'm like, they asked, I'm like, I don't have time for sweet green, guys. Like, the trade was tiny. >> Like, I really don't care. Like, I have bigger trades I'm focused on. I think Sweet Green earnings like this week people can ask me. I'm like, not only do I not have time for sweet green, but my little rap thesis has become irrelevant with this virus, completely irrelevant. So there's no reason for me to be even looking at sweet green because the only sweet green trade right now is to what extent will this virus destroy their sales more or less than the market thinks it will. >> That's all that matters for sweet green. My thesis on the wrap has become irrelevant until this virus passes. >> Got it. Is there anything else you're buying outside of stocks right now? Like are you getting into collectibles, other alternative assets? anything else that you are bullish on? >> I I don't invest in anything outside of public equities and I don't I don't think I will for a very long time. I have my cash flow businesses, but those are more for joy, right? Uh the thing I care about right now, like I'm having fun, is uh content, doing more content. I'm enjoying doing content myself. I'm opening up a podcast studio in Austin. will be doing a show for someone else, not me there. And I'm having fun kind of applying a lot of the stuff I've been doing in with investing the last 20 years to the content game. So, I think content creators are going to be the next big thing because of AI. You know, we talked about this like people need that sense of connection. They need that humanity. So like the humans that are most interesting, that remind us how great we are as humans and how special we are that have a voice that truly is differentiated from what we're about to get with all the AI stuff that's coming. Like there might not be that many of them, but the ones that exist I think become one super valuable and two super fun to be around. So, like I'll spend the next few years of my life spending more time with those people and also trying to improve my own content, right? Because I think like there's never been a bigger moment for the world to come into the investor class. And you know, they're not doing it because they study investing in college. They're doing because they see a YouTube show >> or a podcast and they get excited. They open up a brokerage account and five years later it changes their life. So, I did I tell you the story that guy that uh I'm going to take you to see this uh project that I'm building out at Love Field and my contractor's uh worker, one of his workers was crying and made me come up there cuz he found out I owned the place and he was about to commit a twice uh because his business partner basically took all of his stuff and after 20 some odd years he lost his business and was destitute. basically lives on a farm and he randomly saw one of my shows talking about how you can start from nothing and build up by just investing in things that you see and it like made him think that he could do it and like he literally I went up there and he started crying in front of me like you save my life. I'm like that's how important content is, right? Like I'm just a financial YouTuber. Like I didn't think I had that impact on people but people are deeply need connection with other humans right now cuz there's not a lot of it as you guys know these days. So, this is just one way for those con and listen, I love being a content creator that I'm fortunate not to have to make money from my content. So, I could just focus on trying to be hyper authentic and intimate with the people that care to follow me. And like that's really fun for me. Like, I could just I could just focus on that. >> That's what I really think that in-person communities over the next 10 years are going to do insanely well. Like I'm seeing all of these like masterminds now popping up in person that are just exploding in popularity like in communities where people could sit face to face and meet each other cuz I think that's missing online. >> It is missing online and then the online becomes more impactful. >> You know what I'm saying? Like if you have any inperson connection at all, all of a sudden the parasocial relationship online becomes that more authentic and real. So like I agree. I think it's a hybrid. >> Okay. Kind of like companies that you know sell their products through retailers and then sell direct. The hybrid you got to do both. And it's not an easy thing to pull off by the way either because as soon as you go offline it's coordination. It's It's a big commitment. >> Yeah. Well, we have it with the index that you're in. >> Um, >> but it's not like that's not like crazy scalable though. Like >> it's No, it's it's it's the least We keep joking. It's the least scalable business we could do because it's kind of capped. We got like 30 people in it. >> Yeah. >> You can't really scale beyond that. >> You know what's interesting is that pickle ball groups are so lucrative. Now, really quick, every business is asking themselves the same question. How do we make AI work for us? The possibilities are limitless, but guessing is too risky and sitting on the sidelines is not an option. Because one thing is certain, if you're not doing it, your competitors are already making their move. 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So, if your revenues are at least in the seven figures, get our completely free business guide, Demystifying AI, at netswuite.com/clip. Again, the guide is free for you at netswuite.com/clip. netswuite.com/clipips with the link down below in the description. You know what's interesting is that pickle ball groups are so lucrative. Like if you can transform industrial space into pickleball courts and then there's like memberships involved. I have a friend that actually started or acquaintance that started one in Vegas and they are making absurd amounts of money. >> Talking about Soho House of like >> No, it's it's like it's like a gym that hosts events and people go or even my recreational soccer team. I'm on a wreck soccer team in Vegas and these things are super popular. pickle ball specifically because it's like most ages can participate in it, but people are opening up pickle ball places in Vegas, charging membership dues, >> doing [clears throat] some sort of event once a week, once every other week, and it is packed and they charge abs like I paid $100 for an hour and a half. >> I believe it because it >> and there's no overhead. It's a court. It's a pickleball court. >> You need a filter. The thing is, if you just meet like a randos, you need a filter to filter out who are you going to get along with without you having to do all like the work and that that is a good filter of the type of person who would do that. You'd probably get along with each other. >> Okay. Like in Austin, the run clubs are insane. Yeah. >> Like the number of run clubs you go down there and you there >> that's hard to charge for >> everywhere. Well, I'm not thinking of as a business again. I'm thinking there is a thirst for in-person connection around any shared experience. It could be pickle ball, it could be run clubs. People are not drinking anymore. They're not going out late at night. It's wild, dude. Like, it's they're looking to do anything but go out late and drink. >> You know what's interesting? I went to a park to like walk around with my friend. As we were walking, I saw a a horde of people, probably a hundred, maybe 120 people all walking somewhere. I was like, "What are these people doing here?" And I walk up and they're all like on their phones and walking around. And then I go up to I'm like, "What? What is this?" And everyone's kind of like all staying together in a small group. I thought it was some summer camp or something, but it was like old people, young people, people of a bunch of different backgrounds. And they're like, "We're here because of Pokémon Go." And apparently that has turned into this thing where like like literally hundreds of people will all meet up at one place because there's a legendary Pokemon that you can meet and and I think and they all battle together and like it's like a group activity. But even that like I was blown away that had that that was such a big thing. >> So there are a lot of people playing cards at my restaurants now and games like I I've never seen this before. Like I walk into my restaurants and there are tables of just like women, young girls. They're either playing cards or some like board game or something. I'm like, they just bring it to a restaurant and start playing it, which is cool. Whatever. Like we're more of a neighborhood place. Um I just think it's all becoming a thing. People are trying to they want ways to connect. They want to because they're not drinking, guys. Like people just used to go out and drink. Now they're just coming up with different things to do. >> I think just over the next 10 years that is going to be the future. Big business is going to be these in-person communities, no phone, it's not anything digital cuz I think so many people are missing that. >> I think it's not big business. I think it becomes like maybe the next small business. And I don't think people need to make a ton of money, you know? It's just like >> you just find something where you can cash flow. Anything where you can cash flow.