First impressions of the foldable iPhone Duo — Apple's biggest iPhone redesign ever

First impressions of the foldable iPhone Duo — Apple's biggest iPhone redesign ever

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    Entry $315.34 09 Sep 2026
    Current $315.34 09 Sep 2026
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    long time watchers of Apple saying that they are upping their stake in the company, specifically, and upping their estimates for what they think that this is going to do in terms of sales

Full Transcript
This is the iPhone Duo. It's lightweight. It goes from roughly the size of a passport. You open it up. It feels like a small iPad. I'm not seeing a crease in this device. You pull it up here. It's a seamless experience across the wider screen to the smaller screen. So I mean, I'll take you into Netflix. You've got a video playing here. You close it to the smaller screen. Seamless handoff across the device. Crease is well designed, very lightweight, something that could easily fit in your pocket. We've had models from Samsung, Huawei, Xiaomi there's always that kind of crease right at the fold. But you see this open here — no crease in there. You've got long time watchers of Apple saying that they are upping their stake in the company, specifically, and upping their estimates for what they think that this is going to do in terms of sales, because of how competitive this is against the existing market. Only 23 million of these foldables sell against the 1 billion smartphones. But this may change the game for Apple. Now they are starting the price at $1,999. That is comparable with Samsung's latest Galaxy Z Fold, but this is the most significant form factor change to the iPhone in Apple history. Of course, this is the hallmark of what John Ternus, the new CEO, has been working on as hardware chief for the last five years. He was on stage today really talking up what this new device is going to mean for the lineup. With iOS 27, we have this new seamless handoff feature, so you can go directly from this new iPhone Duo into the iPhone 18 Pro and Pro Max. This is part of an entirely higher end lineup where you can't even buy a base model anymore. You cannot get an iPhone, in terms of this latest slate, for less than $1,200, this is Apple really responding to a lot of the pressure in the memory market and absorbing those costs. $100 price bumps to the iPhone 18 Pro and the 18 Pro Max. Now we're here at the Steve Jobs Theater, and there was an audible gasp in the room when they announced the pricing. That $1,999, the most expensive iPhone ever. You're going to be keeping an eye on how this sells. Foldables have been a niche market to date, but Apple and John Ternus specifically really making this a hallmark of his tenure.

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