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long time watchers of Apple saying that they are upping their stake in the company, specifically, and upping their estimates for what they think that this is going to do in terms of sales
Transcrição Completa
This is the iPhone Duo. It's lightweight. It goes
from roughly the size of a passport. You open it up. It feels like a small iPad. I'm not seeing a crease in
this device. You pull it up here. It's a
seamless experience across the wider screen to the
smaller screen. So I mean, I'll take you
into Netflix. You've got a video playing
here. You close it to the smaller
screen. Seamless handoff across the
device. Crease is well designed,
very lightweight, something that could easily
fit in your pocket. We've had models from
Samsung, Huawei, Xiaomi there's
always that kind of crease right at the fold. But you
see this open here — no crease in there. You've got
long time watchers of Apple saying that they are upping
their stake in the company, specifically, and upping
their estimates for what they think that this is
going to do in terms of sales, because of how
competitive this is against the existing market. Only 23 million of these
foldables sell against the 1 billion smartphones. But this may change the game
for Apple. Now they are starting the
price at $1,999. That is comparable with
Samsung's latest Galaxy Z Fold, but this is the most
significant form factor change to the iPhone in
Apple history. Of course, this is the
hallmark of what John Ternus, the new CEO,
has been working on as hardware chief for the last
five years. He was on stage today really
talking up what this new device is going to mean for
the lineup. With iOS 27, we have this
new seamless handoff feature, so you can go
directly from this new iPhone Duo into the iPhone
18 Pro and Pro Max. This is part of an entirely
higher end lineup where you can't even buy a base model
anymore. You cannot get an iPhone,
in terms of this latest slate, for less than $1,200, this is Apple really
responding to a lot of the pressure in the memory
market and absorbing those costs. $100 price bumps to
the iPhone 18 Pro and the 18 Pro Max. Now we're here at
the Steve Jobs Theater, and there was an audible
gasp in the room when they announced the pricing. That
$1,999, the most expensive iPhone
ever. You're going to be keeping
an eye on how this sells. Foldables have been a niche
market to date, but Apple and John Ternus specifically
really making this a hallmark of his tenure.
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